I don't watch Master Chef. Indeed I try and avoid most "reality" TV where possible - which as irony would have it - is rarely real.
If you don't watch Master Chef then you may be unaware that Coles is the prime sponsor and ads and product placement for the ubermench of Supermarkets Oz style litter the program like spilled salt.
Coles have even gone so far as to have some of their staff at the checkouts wearing the official aprons.
Here's an image I found on the web (so not mine).
When I saw a poor check-out chickling wearing one I pointed and laughed.
'I can't believe they make you wear that,' I said.
'Yeah,' she said. 'At least it's a thicker apron. Though they make us take them off if we have a break.'
'Why?' I asked.
'So they don't get dirty,' she said.